Pure Shampoo Everyday
The Pure Shampoo Everyday is a highly safe, gentle formulation. It utilizes mild surfactants (amino acid and coconut-based) instead of harsh sulfates. Sodium Lauroyl Sarcosinate and Sodium Benzoate are restricted under EU Annex III and V respectively, but they are used within standard safe limits for rinse-off products. There are no ingredients flagged for endocrine disruption, CMR properties, or significant SCCS health concerns.
Last evaluated 6/10/2026, 7:34:13 AM · ingredients
Lifestyle fit
What's inside
Purified water used as the liquid base for the formula.
A mild cleanser derived from coconut oil that helps gently wash away dirt and oil.
A mild surfactant that creates rich foam and conditions the hair while cleaning.
A mild, amino acid-based foaming agent that is very gentle on the scalp.
A thickener that gives the shampoo its creamy texture and helps it stay on your hair during washing.
A naturally occurring substance that helps exfoliate skin and keep the product stable.
A preservative used to prevent the growth of bacteria and fungi in the product.